Head of Product Research – STB (Research & Analysis) - Qatar

Media - Other
Ref: 81 Date Posted: Monday 30 Sep 2019
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We are currently recruiting for a Head of Product Research – STB, working in a global media organisation based in Doha, Qatar.

As the Head of Product Research - STB you will be the research and analysis expert for TV delivery products globally. You will provide business partner support for the IT / product development teams, as well as the marketing team. You will conduct research and analysis in order to guide the development strategy for the organizations TV delivery products, including the set top box (STB) and OTT viewing apps.

You will help improve the functionality and usability of the various TV products and inform the creation of data-based services such as recommendation engines. This involves working with all resources available e.g. return path data, in-house data, market intelligence reports, and ad hoc commissioned research.

This role is a fantastic opportunity to provide actionable insights on TV delivery products and how they can drive customer satisfaction. Some key responsibilities of the role will be:

  • Conducting content research and analysis, e.g.:
    • Bespoke surveys / qualitative research.
    • Return path panel viewing data to understand content consumption across multiple devices in the home.
    • Technical performance data
    • Social media buzz on TV product issues and satisfaction levels.
  • Conducting ad hoc projects on both new and existing TV products, e.g.
    • Customer feedback on the look, functionality, and usability of physical or IPTV based TV products.
    • Testing of UI and UX for new TV products.
  • Providing market intelligence on trends in TV products and how technology is changing consumption patterns and content preferences.
  • Communicating those insights using Management Information, dashboards, insight newsletters, and insight presentations.

To be successful in this role you will be experienced working at a Pay-TV platform; a telecommunications company, a consumer electronics manufacturer or an agency specialising in product research. You will be passionate about creating the best possible consumer experience possible through technology.

يجب أن تكون قادرة على التحدث باللغة العربية

Please note applicants must be able to speak Arabic.

For more information, please do not hesitate to apply.

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