Spectrum Search are delighted to be recruiting for a MarTech & Marketing Platforms Manager for a global media organization based in Doha, Qatar.
As a MarTech & Marketing Platforms Manager you will play an integral, cross-functional role within Technology organization. You will be responsible for managing the marketing and advertisement tech stack to support Marketing strategy and execution that drive growth and retention. You will help setup and maintain marketing, media, and advertising platforms, and support overall platform operations for the new business.
Key Responsibilities of the MarTech & Marketing Platforms Manager:
- Collaborate with Marketing teams and media agencies to collect requirements for supporting media campaign initiatives and ensuring MarTech platform capabilities are in place
- Ensure proper platform setup to enable advanced targeting, measurement and media optimization, staying ahead of industry and vendor changes that impact the business
- Lead the implementation of proper taxonomies and naming conventions across digital channels to ensure proper data collection for marketing performance analysis
- Implement pixels and track conversion events across ad platforms for optimization and reporting enablement
- Assist in vendor evaluations, POCs, and MarTech and Data Provider implementations
- Provide expertise and support related to ad platform restructuring and capability delivery
- Identify and prioritize marketing platform improvements, including managing the budget allocated
- Hire and lead specialists focused on key marketing platforms.
What we are looking for in you as the MarTech & Marketing Platforms Manager:
- Proven experience in marketing technology or media platform operations with a demonstrated ability to manage and optimize business and technical solutions
- Experience managing a team of 2-3 direct reports
- Familiarity with media planning, execution, and measurement. Agency experience a plus
- Experience with social media platforms, Google Marketing Platform, search and programmatic media
- Technical experience in designing and implementing taxonomy/naming conventions including use of tools to support taxonomy management (Claravine, Dataplex)
- Experience in managing implementation updates related to iOS
- Experience with pixel and conversion event creation and management, preferably through GTM
- Prior audience data segmentation and syndication experience in Data Management Platforms or Customer Data Platforms
- Experience working with identity onboarding and resolution partners
- Experience working with an MMP (preferably Appsflyer)
- Experience in Direct to Consumer business and experience within OTT or Entertainment industry a plus.
This is a fantastic opportunity to join a large scale digital project in a truly key role, for more information, do not hesitate to apply.
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